Free ad calculators
Every number you need to judge an ad campaign, with the formula and a plain answer to “is that good?” No signup, no email wall.
CPM Calculator
CPM = (Total spend ÷ Impressions) × 1,000
CPC Calculator
CPC = Total spend ÷ Clicks
CPA Calculator
CPA = Total spend ÷ Conversions
ROAS Calculator
ROAS = Revenue from ads ÷ Ad spend
Break-Even ROAS Calculator
Break-even ROAS = 1 ÷ Gross margin
CTR Calculator
CTR = (Clicks ÷ Impressions) × 100
Conversion Rate Calculator
Conversion rate = (Conversions ÷ Visitors) × 100
CAC Calculator
CAC = (Marketing spend + Sales costs) ÷ New customers
Customer Lifetime Value Calculator
LTV = Average order value × Purchases per year × Years retained × Gross margin
Ad Budget Calculator
Budget = (Customers needed ÷ Close rate) × Cost per lead