EXOD · The Ad Engineering Platform
Build your ad workflow once. It runs every day after that.
Drag nodes onto a canvas — platforms, audiences, creative, budgets, rules, AI — wire them together, and EXOD builds the real campaigns on Meta and Google Search, then keeps optimising them on the schedule you drew.
Bring your own API keys · from $19/month · no card for the trial
EXOD.ai — Free trial
$40/day
EXOD.ai — Meta
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EXOD.ai
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EXOD.ai — Google Ads
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Phrase + exact
54 negatives
Optimizer clock
Every 12h · 08:00–20:00
Enough to judge?
Leads is at least 8
Five ways out
Learning
Winning
Scaling
Fatiguing
Losing
Mordordrag →
Every ad platform gives you a form. None of them give you a build tool.
So the actual strategy — when to scale, what to test next, which creative to retire, what to do at 2am on a Sunday — lives in your head, in a spreadsheet, or in someone you pay four thousand a month. EXOD is where you put it instead.
Canvas
Draw the thing you keep doing by hand
A campaign isn't one object. It's an account, a budget, four audiences, twenty ads, a destination and a dozen rules you apply from memory. On a canvas it's a graph — visible, editable, and the same shape as what actually gets built.
- Nodes for platforms, ad accounts, Pages, audiences, creative and destinations
- Full Meta targeting — interests, behaviours, narrowing, exclusions, placements, geo
- Fan one campaign across many ad accounts with a single Multi Source node
- Dry-run any workflow and read exactly what it would create, before a cent moves
Meta
facebook + instagram
Broad — US & Canada
age 25–60 · home + recent
Owners running their own ads
6 interests AND 2 behaviours
exod.ai
CompleteRegistration
Automation
The decisions you'd make at 3am, made at 3am
Draw the clock, the condition and the consequence. EXOD sorts every ad set into learning, winning, scaling, fatiguing or losing and does what you told it to do for each — on your cadence, inside the hours you allow it to act.
- Schedules and durable waits — change it, wait 48 hours, look again
- The five-state ad set router: the same machine that runs live accounts
- Conditions on cost per lead, ROAS, frequency, days live, budget headroom, impression share
- Actions that scale, pause, rotate audiences, consolidate and harvest search terms
Every 12h · 08:00–20:00
never acts overnight
Leads is at least 8
enough to judge
Five ways out
learning · winning · scaling · fatiguing · losing
Move budget +20%
only with headroom
Creative
Ads that rebuild themselves
When an ad set fatigues, the fix isn't more budget — it's a new picture. Wire that reflex once: generate, score, screen and swap, without waiting for you to notice.
- Generate copy, images and video from a winning ad
- Every creative screened before upload — no invented logos, no fabricated endorsements, no made-up figures
- Score an ad before a penny is spent behind it
- Creative Rooms to write, compare and swap ads side by side
Wait 2 days
long enough to mean something
Generate image ×4
from the winning ad
Score creative
before any spend
Swap creative
repoint the ad at the winner
Platforms
One graph. Every network.
The same workflow builds a Meta campaign with ad sets and a Google Search campaign with ad groups and keywords — each compiled to that platform's own rules, from one drawing.
- Meta: campaigns, ad sets, creatives, ads, campaign-level budgets
- Google Search: ad groups, keyword research, match types, negatives, responsive search ads
- One budget, split by percentage, with the per-platform floor enforced before you launch
- More networks as they land — the graph doesn't change when they do
EXOD.ai — Free trial
$40/day, split by share
Meta — 70%
$28/day · OUTCOME_LEADS
Google — 30%
$12/day · Search
Harvest search terms
promote what converted
AI nodes
8 nodes that think. 3 that remember.
They read your numbers and return structure — a ranked finding with the figure behind it, a diagnosis from a fixed set of causes, one action chosen from the ones you wired. Not a paragraph of advice you have to interpret at 9am.
Analyse
Read a window of performance and return findings, ranked, with the numbers behind each.
Diagnose
Why did this move? Frequency, auction, a dead creative, a changed page.
Decide
Choose ONE action from the ones wired below, and say why.
Hypothesis
What to test next, phrased so Duplicate & mutate can execute it.
Score creative
Rate an ad before a penny is spent, and flag policy risk.
Forecast
Where current pacing lands by end of day, week, month.
Classify
Sort leads or comments — junk vs real, sentiment.
Summarise
The week's numbers, in the words you'd have written.
Decide is the only one that can cause anything, and it may only pick from the Action nodes wired beneath it. An id it wasn't offered is thrown away rather than run — a model choosing between four options you reviewed is not the same animal as one issuing instructions to an ad account.
Super node
Mordor
Reads and rewrites this account's Tower — everything tried here, what won, what died.
Super node
Hive Mind
What holds across every business EXOD runs. Patterns only — never another account's data.
Super node
Chaos Mode
A hard cost-per-lead cap for Lead Gen — kills any ad or ad set that breaches it and keeps testing new angles. No confirmation.
Every other node reads a window and forgets it. These two write — a memory that outlives the run, so a decision made next quarter knows what you tried this one. Included from the Operate plan up.
Possibilities
Things your ad manager cannot do, at any price
Not because they are hard — because no ad platform has a place to put them. Every workflow below is drawn from nodes that exist today.
Move budget between Meta and Google automatically
Ads Manager cannot see Google. Google cannot see Meta. Nothing you can buy watches both and acts.
Let a tired ad rebuild itself
Fatigue is quiet — same creative, same audience, slowly costing more. By the time you notice, you've paid for the noticing.
Build one campaign in six client accounts at once
An agency rebuilds the same structure by hand, per client, forever. One graph, one Multi Source node, six campaigns.
Refuse to act until the numbers mean something
Most automation fires on a bad Tuesday. Draw the sample size and the hours it may act in, and it simply won't.
Turn what people actually typed into keywords
Search-term harvesting is where Search gains come from, and it's a manual chore nobody does weekly.
Keep a memory that compounds
Every other tool forgets. Mordor writes what worked into a file every future decision reads.
There is no list of supported use cases. There is a node vocabulary and a canvas, and what you build on it is your business.
Nodes
44 nodes today. More every week.
The vocabulary is the product. Every node we add is a new thing your workflows can do — and it shows up in the flows you already built.
Super
3Mordor · Hive Mind · Chaos Mode
Platform
2Meta · Google
Fan-out
1Multi Source
Accounts & Pages
6Business Manager · Ad Account · Page · Business · Scan website · Pixel
Budget
1Daily Budget
Timing
2Every · Wait
Structure
3EXOD Campaign · Campaign · Ad Group
Audience
2Ad Set · Keywords
Creative
6Creative Room · Ad · Persona · Generate copy · Generate image · Generate video
Destination
2Destination · Instant Form
Rules
6Condition · Action · Branch · Split test · Optimizer · Ad set state
Alerts
1Discord
AI
8Analyse · Diagnose · Decide · Hypothesis · Score creative · Forecast · Classify · Summarise
Output
1Blueprint
Assistant
EXOD builds the workflow with you
Describe what you want in a sentence. EXOD names the nodes, explains what feeds what, and places them for you. It knows the canvas and nothing else — it can't see your numbers, and it won't pretend to.
“Test a new creative every 48 hours when an ad set gets tired”
Ad set state → fatiguing→ Duplicate & mutate → Wait 48h → Generate → Swap creative
Bring your own keys
Your models. Your account. Your bill.
EXOD is not an AI company reselling you tokens. It's the platform your workflows run on, and they run on your keys — so you choose the models, you see the usage, and nothing is marked up.
ANTHROPIC_API_KEYOPENAI_API_KEYLEAD_WEBHOOK_URLPricing
Priced on what you spend, not what you build
Every plan: unlimited workflows, every platform, all 44 nodes, your own API keys. Three days free.
Operate
$49/mo
Ad spend to $1,500/mo
- All 44 nodes
- Meta + Google Search
- AI nodes
- Super nodes — Mordor & Hive Mind
Scale
$99/mo
Ad spend to $5,000/mo
- All 44 nodes
- Meta + Google Search
- AI nodes
- Super nodes — Mordor & Hive Mind
Agency
$249/mo
Ad spend above $5,000/mo
- All 44 nodes
- Meta + Google Search
- AI nodes
- Super nodes — Mordor & Hive Mind
Ad spend is what you pay the ad networks. EXOD never touches it.
Questions
Is this an AI product?
No. It's a build tool. Some of the nodes are AI — they read numbers and return a judgement, or they generate a creative — and you supply the keys that run them. The platform is the graph.
Do I need to know how to code?
No. You need to know how you want your ads run. If you can describe the rule, you can draw it — and EXOD will place the nodes for you if you'd rather ask than drag.
Why do I need my own API keys?
So you never pay a markup on inference and never share a rate limit with strangers. You choose the models, you see the usage. It's three minutes in Environment Variables.
What happens when I outgrow a tier?
Nothing breaks and nothing throttles. Your ad spend crosses the line, we tell you which plan you're on now. A running campaign is never held hostage to a billing event.
What does EXOD actually touch?
It creates and edits campaigns in your own Meta and Google Ads accounts, through their APIs, with the access you grant. Your ad spend is billed by them and never passes through us.