CPC Calculator
Cost per click is your total spend divided by the number of clicks. Enter both below to get your CPC, plus how many clicks a given budget would buy at that rate.
Your numbers
Result
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Formula
CPC = Total spend ÷ Clicks
Worked example
Spend $500 for 250 clicks and your CPC is $2.00 — so every $100 of budget buys about 50 visits.
What's a good number?
CPC varies enormously by channel and industry. On Meta, broad consumer campaigns often sit between $0.50 and $2.50. On Google Search you are bidding against intent, so it is far higher: legal and insurance terms routinely exceed $40 per click, home services commonly run $15–35. This is the single most important difference between the two channels — Meta charges you for impressions and clicks are incidental, Google charges you per click. It is why a $5/day budget behaves completely differently on each.
Questions
- Why is my Google CPC so much higher than Facebook?
- Because you are buying different things. On Google someone has typed a query showing intent, and every competitor wants that same click. On Meta you are interrupting someone who was not looking for you, which is cheaper per click but requires more clicks to reach the same outcome.
- How do I lower my CPC?
- On Google, raise relevance — tighter ad groups, ad copy echoing the keyword, and a landing page matching the promise all improve Quality Score, which directly lowers what you pay. On Meta, improve creative engagement; the auction rewards ads people respond to.
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