EXOD

Stop sharing leads with 3 other contractors.

EXOD writes, targets, and launches your own Facebook and Instagram ads for HVAC and home improvement — no marketplace, no shared leads, no waiting on an agency.

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[01] COMPARE

NOT A LEAD MARKETPLACE.

YOUR ADS. YOUR LEADS. NEVER SHARED.

LEAD MARKETPLACES
  • [ ]Shared with 3-4 other contractors
  • [ ]Pay per lead, win or lose
  • [ ]No control over targeting
AI_TOOLS
  • [ ]Generic suggestions
  • [ ]You still run the campaign
  • [ ]Not built for home services
EXODACTIVE
  • [x]Leads are 100% yours, never shared
  • [x]Real Meta-validated home-improvement targeting
  • [x]Runs and improves itself, daily
[02] CREATIVE

REAL ADS. THIS TRADE.

ACTUAL AI IMAGES AND UGC VIDEOS EXOD WOULD WRITE, GENERATE, AND LAUNCH FOR AN HVAC OR HOME-IMPROVEMENT COMPANY — NOT MOCKUPS.

HVACEN

okay so it's 95 degrees out and my ac just died overnight, called at 8am, they had someone out by 11

Same-day AC repair. No overtime fees.
HVACEN

Same-day AC repair. No overtime fees.

HVACEN

our old hvac company took 3 days to call back, this one had someone out same day

Installed today. Running by tonight.
HVACEN

Installed today. Running by tonight.

Broken AC? Fixed before dinner.
HVACEN

Broken AC? Fixed before dinner.

Built to outlast the next ten summers.
HVACEN

Built to outlast the next ten summers.

HVACEN

okay so it's 95 degrees out and my ac just died overnight, called at 8am, they had someone out by 11

Same-day AC repair. No overtime fees.
HVACEN

Same-day AC repair. No overtime fees.

HVACEN

our old hvac company took 3 days to call back, this one had someone out same day

Installed today. Running by tonight.
HVACEN

Installed today. Running by tonight.

Broken AC? Fixed before dinner.
HVACEN

Broken AC? Fixed before dinner.

Built to outlast the next ten summers.
HVACEN

Built to outlast the next ten summers.

[03] BENCHMARKS

WHAT IT REALLY COSTS.

EXOD's industry estimate for HVAC Facebook and Meta ads is around $14 per lead with a 1.4% average click-through rate — this refines toward real numbers as more HVAC and home-improvement campaigns run.

COST PER LEADEST

$14.00

CLICK-THROUGH RATEEST

1.40%

LEADS PER $1,000EST

~71

See how many leads your own budget would get you →

[04] TARGETING

WHO EXOD SHOWS YOUR ADS TO.

REAL META-VALIDATED INTEREST CATEGORIES — HOMEOWNERS, NOT COMPETITORS.

Air conditioningHome improvementFurnaceInterior design
[05] CATEGORY

BUILT FOR THE WHOLE TRADE.

HVAC IS THE START. THE SAME REAL DATA COVERS EVERY HOME-IMPROVEMENT TRADE.

[06] PROCESS

FOUR STEPS. THEN FOREVER.

STEP.01

DESCRIBE

One form. Your trade, your service area, your offer.

STEP.02

LAUNCH

Real copy, creative, and homeowner targeting — live same day.

STEP.03

OPTIMIZE

Tests angles, kills losers, scales winners — every day.

STEP.04

WATCH

A plain-English summary every morning. No dashboard required, but it's there.

[07] FAQ

QUESTIONS.

How is this different from Angi or HomeAdvisor?[+]

Those are lead marketplaces — you pay per lead and the same homeowner is often sold to 3-4 other contractors at once. EXOD runs ads that are entirely yours: no sharing, no bidding against other contractors for the same lead.

Do I need to already be running Facebook or Instagram ads?[+]

No. Describe your business once. EXOD writes the copy, builds the creative, sets the targeting, and launches on Meta. You never open Ads Manager.

Does this work for roofing, plumbing, or other home services, not just HVAC?[+]

Yes. EXOD has real Meta-validated targeting and benchmark data across HVAC, roofing, plumbing, landscaping, cleaning, and general construction.

How much does it cost?[+]

Free trial (7 days on yearly, 3 on monthly), then $970/year (2 months free) or $97/month — you pick. No contract.

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