EXOD vs Pencil
Generates image and video ad creative with predicted-performance scores — you still launch it yourself.
Start nowAI AD-CREATIVE GENERATION WITH PREDICTIVE PERFORMANCE SCORING.
Pencil (trypencil.com) generates AI ad creative — images and video — and scores predicted performance based on aggregated ad-spend data, with integrations across OpenAI, Google, Adobe, Runway, and Bria models, plus an enterprise partnership with agency Jellyfish. It's a genuine creative-generation tool, not a campaign launcher — you take its output and deploy it yourself.
HOW THEY ACTUALLY DIFFER.
None — EXOD runs the account daily on its own
You generate creative, then manually launch and manage the campaign
Yes, automatically, in the business's own language
Limited — focused primarily on visual creative generation
Yes, automatically (images and video)
Yes — core function, image and video, with predictive scoring
Meta (Facebook & Instagram) today — Google, TikTok, X, and more launching soon, autonomously
Creative for Meta, TikTok, and others — doesn't launch campaigns itself
Flat, public pricing — $97/mo or $970/yr
Published — Core $14/mo (50 generations), Growth $55/mo (250 generations)
Any business, including solo operators — no team required
DTC e-commerce brands and performance agencies needing fast creative iteration
WHEN PENCIL IS THE RIGHT CALL.
If you want a low-cost way to generate and pre-score a lot of ad creative variations before you or your team manually launches them, Pencil is a genuinely cheap, focused tool for exactly that step.
QUESTIONS.
Is EXOD better than Pencil?[+][-]
Pencil generates and scores ad creative for you to launch yourself. EXOD generates the creative and then launches and manages the actual campaign — no separate manual step. If you just want cheap creative generation, Pencil. If you want the whole campaign handled, EXOD.
Does Pencil launch ad campaigns?[+][-]
No — it's a creative-generation and scoring tool; you deploy the output yourself. EXOD launches and manages the campaign as part of its autonomous pipeline.