EXOD vs Skai
A large enterprise media-buying platform for teams running ads across retail, search, and social simultaneously.
Start nowENTERPRISE OMNICHANNEL MEDIA-BUYING PLATFORM.
Skai (formerly Kenshoo) is a long-established enterprise platform used by major brands like PepsiCo and agencies like Dentsu to manage advertising across retail media, search, and social from one system. Its "Celeste AI" gives proactive recommendations, but it's built for guided decision-making by a media-buying team, not unsupervised execution — and pricing is enterprise sales only.
HOW THEY ACTUALLY DIFFER.
None — EXOD runs the account daily on its own
A dedicated media-buying team directs strategy; AI recommends, humans decide
Yes, automatically, in the business's own language
No — focused on media buying and optimization, not copywriting
Yes, automatically (images and video)
No — connects to existing creative, doesn't generate it
Meta (Facebook & Instagram) today — Google, TikTok, X, and more launching soon, autonomously
True multi-platform — retail media, search, Meta, TikTok, Snapchat, 300+ publishers
Flat, public pricing — $97/mo or $970/yr
Not public — enterprise sales and demo only
Any business, including solo operators — no team required
Enterprise brands and large agencies with dedicated media-buying teams
WHEN SKAI IS THE RIGHT CALL.
If you're a large brand or agency running complex campaigns across retail media, search, and social all at once, with a media-buying team already in place, Skai is built exactly for that scale. It's not aimed at a business without a marketing department.
QUESTIONS.
Is EXOD better than Skai?[+][-]
Different customers entirely. Skai is an enterprise platform for large media-buying teams running campaigns across many channels — pricing is custom and sales-led. EXOD is built for any business, including solo operators, to get real Meta ads running with zero team, at a flat $97/month. If you have an enterprise media team, Skai. If you don't, EXOD.
Can a small business afford Skai?[+][-]
Skai doesn't publish self-serve pricing and sells through enterprise contracts aimed at large brands and agencies — realistically not built or priced for a small business. EXOD is: flat public pricing, no sales call required.