Exod Privacy Policy

Effective October 11, 2019

Welcome to our Privacy Policy. This Privacy Policy is meant to help you understand what information we collect and why we do, please read it carefully.

  • Your privacy is important to us. It is EXOD's policy to respect your privacy regarding any information we may collect from you across our website, http://www.exod.ca, our applications and other sites and apps we own and operate.

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We retain collected information for as long as necessary to provide you with your requested service. We’ll protect within commercially acceptable means to prevent loss and theft the stored data,  as well as unauthorized access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law. Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies. Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.

Our services include:

  1. Exod.ai apps and sites
  2. Products that may be integrated into third-party apps and sites

The information we collect

We collect information to provide better services to all our users — from the information you provide us to create the campaigns, to more complex information like which targeted audience is most effective for your ad campaigns, or which content performs best for your business or any behavior of your targeted audiences. We also collect information that we store with your account, which we treat as personal information that may include your name, a password, a phone number, payment information and an email address.

We also collect the content you create or upload, or receive from us or others when using our services. This includes the text of the ads you write, content you upload or you save, docs and spreadsheets you create, any information provided by your targeted audiences, behavior or patterns detected.

Information we collect as you use our services
We collect information about your activity in our services and the performance of your campaigns, which we may use to create new campaigns, create new targeted audiences or optimize campaigns. The activity information we collect may include :

  • The text of your ads
  • Targeted audiences
  • The behavior of your targeted audiences
  • Performance of ads
  • Content your upload or save
  • Activity on third-party sites and apps that use our services
  • Patterns

Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our websites, apps.

We may collect information about your location when you use our apps. Your location can be determined by :

  • GPS
  • IP address
  • Sensor data from your device
  • Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices

The types of location data we collect depends in part on your device and account settings. We may use various technologies to collect and store information, including cookies, pixels, databases, and server logs. We use data to build better services, detect behaviors and patterns, and build algorithms. We use the information we collect from all our services for the following purposes:

  • Provide our services : We use your information to deliver our services, like creating and optimizing ad campaigns.

  • Maintain & improve our services : We also use your information to ensure our services are working as intended, to track outages or troubleshooting issues that you may report. And we use your information to improve our services. We use the information we collect to customize our services for you, including providing recommendations, ads campaigns or content.

  • Measure performance : We use data for analytics and measurement to understand ads performance for each industry.

  • Communicate with you : We use the information we collect, like your email address, to interact with you directly.

  • For security purposes :  We use the  information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm our services, platforms or apps, our users, or the public.

We use automated systems that analyze the performance of your ads, your campaigns and campaign strategies and targeted audiences. And we analyze your campaign results to improve and optimize them. We also use algorithms to recognize patterns in data. We do not share your personal information with companies, organizations, or individuals outside of Exod except in the following cases:

  • With your consent : We’ll share personal information when we have your consent.

  • For external processing : We provide personal information to our affiliates and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures. For example, we use service providers to help us with customer support.

  • For legal reasons : We will share personal information outside of Google if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to :

  • Meet any applicable law, regulation, legal process, or enforceable governmental request.

  • Enforce applicable Terms of Service, including investigation of potential violations.

  • Detect, prevent, or otherwise address fraud, security, or technical issues.

  • Protect against harm to the rights, property or safety of our platform.

How much time do we keep your data

We use your data to provide our services, maintain and improve our services, measure performance, communicate with you and for security purposes. We may keep the data collected for as long as necessary to fulfill these business purposes.

We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services.

We regularly review this Privacy Policy and make sure that we process your information in ways that comply with it.        

If you have any questions about this Privacy Policy, you can contact us.