Effective October 11, 2019
We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.
We retain collected information for as long as necessary to provide you with your requested service. We’ll protect within commercially acceptable means to prevent loss and theft the stored data, as well as unauthorized access, disclosure, copying, use or modification.
We don’t share any personally identifying information publicly or with third-parties, except when required to by law. Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies. Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us.
Our services include:
The information we collect
We collect information to provide better services to all our users — from the information you provide us to create the campaigns, to more complex information like which targeted audience is most effective for your ad campaigns, or which content performs best for your business or any behavior of your targeted audiences. We also collect information that we store with your account, which we treat as personal information that may include your name, a password, a phone number, payment information and an email address.
We also collect the content you create or upload, or receive from us or others when using our services. This includes the text of the ads you write, content you upload or you save, docs and spreadsheets you create, any information provided by your targeted audiences, behavior or patterns detected.
Information we collect as you use our services
We collect information about your activity in our services and the performance of your campaigns, which we may use to create new campaigns, create new targeted audiences or optimize campaigns. The activity information we collect may include :
We may collect information about your location when you use our apps. Your location can be determined by :
The types of location data we collect depends in part on your device and account settings. We may use various technologies to collect and store information, including cookies, pixels, databases, and server logs. We use data to build better services, detect behaviors and patterns, and build algorithms. We use the information we collect from all our services for the following purposes:
We use automated systems that analyze the performance of your ads, your campaigns and campaign strategies and targeted audiences. And we analyze your campaign results to improve and optimize them. We also use algorithms to recognize patterns in data. We do not share your personal information with companies, organizations, or individuals outside of Exod except in the following cases:
How much time do we keep your data
We use your data to provide our services, maintain and improve our services, measure performance, communicate with you and for security purposes. We may keep the data collected for as long as necessary to fulfill these business purposes.
We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders. For example, we share information publicly to show trends about the general use of our services.