Becoming a Facebook Marketing Expert in 10 Easy Steps

August 5, 2022

All entrepreneurs have one thing in common, we are all bound by marketing.

Without marketing, majority of businesses would not be able to achieve their KPIs and that would be a boring world.

Here is the crazy thing, majority of businesses do NOT hit their key performance indicators and financial goals because of one simple problem...

They have no idea how to market their company.

I truly believe that the most important business skill is being able to launch Facebook campaigns without the help of agencies or having to hire marketing experts.

So today I will show you 10 easy steps you will take to become a world class Facebook Marketer.

With this new acquired skill, you will be able to:

  • Easily Launch Campaigns
  • Understand the results and analytics
  • Build any business that you dream of
  • Always be ROI positive

Okay let's do it.

1. You need a Business Manager

This one sounds silly and obvious but majority of marketers and businesses still operate with their personal Facebook Pages and Ad Accounts created through their profiles.

This is specifically bad because of the major problems you will encounter while scaling.

Grouping all your assets in a business manager will help you have an eagles view of everything happening in your business on a daily basis.

Let's create your business manager, click here: https://business.facebook.com/overview

A pop up will open, time to input your information!

  • Input the name you want to give your Business Manager
  • Your personal name
  • Your Business Email

Click Next

On the second page, is where you put your legal information. Make sure this is accurate, you want to be in good standing with Facebook in every possible way.

At the bottom in Business use, you have (2) options:

  1. Promote its own goods or services
  2. Provide services to other businesses

Make sure you select the right one since this will affect how Facebook Supports handles your inquiries.

Click on Submit.

Done! Now let's keep on going.

2. Plumbing

Foundation is everything, without it everything crumbles. This is why the plumbing phase is the most important to ensure success.

Reality is, most marketers live on the edge exactly like this tired pilot. They get in an ad account and just start launching campaigns. Reckless

Here is a checklist to go through each time:

  1. Make sure Business Manager is set up right
  2. Create and setup ad account with payment method
  3. Create and setup Facebook Business Page
  4. Connect Google Tag Manager to website
  5. Connect Google Analytics to GTM
  6. Connect Facebook Pixel to GTM
  7. Create Content Wheel

3. Use Checklists

Imagine getting on an airplane from New York to Tokyo, the pilot is tired, the co-pilot is still sleeping in the lounge and no one woke him up. All passengers get onboard and the pilot just leaves without checking ANYTHING.

That would be both illegal, and EXTREMELY deadly.

Pilot going through checklist

Reality is, most marketers live on the edge exactly like this tired pilot. They get in an ad account and just start launching campaigns. Reckless

Here is a checklist to go through each time:

4. 3x3 Videos

5. Follow This Marketing Sequence

6. Use Public Figures

7. The Most Important Facebook Ads Metrics

8. Use Public Figures (GOD MODE)

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