Exod Advertising Policies

Effective October 11, 2019

Welcome to our Advertising Policies. To post content and manage ads through our services, all users must comply with our Advertising Policies which outlines the type of ad content allowed. If you do not respect these guidelines, your ads may be disapproved.

1. The Ad Review Process
We provide our services to create and manage ads. Before ads show up on third-parties such as (but not limited to) Facebook or Instagram, they’re reviewed to verify that they meet Exod’s and third-parties Advertising Policies where your ads are ultimately shown. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.

During the ad review process, your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page may be reviewed to approve your ads. Your ad may not be approved if the landing page content isn't fully functional, doesn't fully comply with our Policies or doesn’t represent the content promoted on your ads.

If your ads are approved, they will start running.

2. Steps to Take if Disapproved
If your ad isn't approved for not fully complying with our policies and third-party policies such as (but not limited to) Facebook or Instagram, you can edit it and resubmit for review.

3. Prohibited Content

1. Community Standards
Ads must not violate our Community Standards. Ads on Facebook must not violate the Facebook Community Standards.  Ads on Instagram must not violate the Instagram Community Guidelines.

2. Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.


3. Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

4. Tobacco and Related Products
Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.

5. Drugs & Drug-Related Products
Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

6. Unsafe Supplements
Ads must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole discretion.


7. Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

8. Adult Products or Services
Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception. Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.

9. Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

10. Third-Party Infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

11. Sensational Content
Ads must not contain shocking, sensational, disrespectful or excessively violent content.


12. Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.


13. Misinformation
Ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise are prohibited.

14. Controversial Content
Ads must not contain content that exploits controversial political or social issues for commercial purposes.

15. Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.


16. Cheating and Deceitful Practices
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.


17. Grammar & Profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly.


18. Nonexistent Functionality
Ads must not contain images that portray nonexistent functionality or imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.


19. Personal Health
Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.


20. Payday Loans, Paycheck Advances, and Bail Bonds
Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.

21. Multi Level Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multi level marketing opportunities.


22. Penny Auctions
Ads may not promote penny auctions, bidding fee auctions, or other similar business models.


23. Misleading Claims
Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment or weight-loss claims.


24. Low Quality or Disruptive Content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.

25. Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

26. Automatic Animation
Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within Facebook after someone clicks on the ad.


27. Unacceptable Business Practices
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.


28. Circumventing Systems
Ads must not use tactics intended to circumvent the ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.


29. Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.


30. Sale of Body Parts
Ads must not promote the sale of human body parts or fluids.

5. Restricted Content

1. Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals.

2. Dating
Ads for online dating services are only allowed with prior written permission by Facebook.

3. Real Money Gambling
Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.


4. State Lotteries
Lotteries run by government entities may advertise on Facebook, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.


5. Online Pharmacies
We currently do not provide our services or allow ads about Online Pharmacies Products and Services through our services.

6. Promotion of Over-The-Counter Drugs
Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.


7. Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to restrictions.

8. Financial and Insurance Products and Services
Ads promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.


9. Branded Content
Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third party product, brand or business partner).

10. Ads About Social Issues, Elections or Politics
We currently do not provide our services or allow ads about Social Issues, Elections or Politics through our services.

11. Cryptocurrency Products and Services
We currently do not provide our services or allow ads about Cryptocurrency Products and Services through our services.

12. Drug and Alcohol Addiction Treatment
We currently do not provide our services or allow ads about Drug and Alcohol Addiction Treatment through our services.

13. Weight Loss Products and Plans
Ads marketed at or for weight loss must be targeted to people 18 years or older.

6. Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below and policies of third-party such (but not limited to) Facebook policies and Instagram policies :

1. Disruptive Content
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.

2. Entertainment Related Restrictions
We currently do not provide our services or allow ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences.

Excessive depictions of the following content within these ads are not allowed:

  1. Drugs and alcohol use
  2. Adult content
  3. Profanity
  4. Violence and gore

7. Targeting

1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.

2. If you target your ads to custom audiences through our services, you must comply with the applicable terms when creating an audience.

8. Positioning

1. Relevance

All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

2. Accuracy

Ads must clearly represent the company, product, service, or brand that is being advertised.

3. Related Landing Pages

The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.


9. Text in Ad Images

Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible.

10. Lead Ads

For Lead Ads questions on Facebook the following types of information are not permitted:  

  1. Account numbers including; frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers

  2. Criminal history
  3. Financial information; including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has.

  4. Government issued identifiers including; Social Security numbers, passport numbers or driver's license numbers.

  5. Health information including; physical health, mental health, medical treatments, medical conditions or disabilities.

  6. Insurance information including; current insurance policy numbers.

  7. Political affiliation

  8. Race or ethnicity

  9. Religion

  10. Sexual orientation

  11. Trade union membership

  12. Usernames or passwords for existing and new accounts

9. Use of our Brand Assets or a third-party brand assets such as Facebook :

Ads must not imply an Exod, Facebook or Instagram endorsement or partnership of any kind. All other ads and landing pages must not use Facebook or Instagram copyrights, trademarks, or any confusingly similar marks. When featuring the Facebook, Messenger or Instagram User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad. Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by the Facebook Brand Guidelines or Instagram Brand Guidelines. The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.

10. Data Use Restrictions

1. Ensure any your data collected through our services is only shared with someone acting on your behalf. You are responsible for ensuring protection of any advertising data or any other information obtained through our services, limit the use of all of that information, and keep it confidential and secure.

2. Don’t use advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis and only to assess the performance and effectiveness of your Facebook advertising campaigns. (**to review)

3. Don’t use Facebook advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.

4. Don't transfer any advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

11. Addendum

1. These Advertising Policies apply to ads and commercial content managed through our services.

2.Users are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in the cancellation of services and termination of your account.

3. Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience our various social media platforms. We may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if we believe that disclosure would assist in a lawful investigation.

4. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

5. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

We regularly review this Advertising Policies and make sure that we process your information in ways that comply with it.

If you have any questions about this Advertising Policies, you can contact us.